Email & SMS Re-Engagement for Nonprofits

Your donors and past attendees already believe in you. They just haven't heard from you in a while.

We help Jewish organizations turn the donor and event lists they already have into real, ongoing revenue — through email re-engagement campaigns we plan, build, and manage from start to finish.

Most nonprofits are sitting on a list they've never really used.

Past donors. People who came to your last gala, shiur, mission trip, or program night. They gave you their email address once — and then heard nothing back. That's not a donor problem. It's an outreach problem, and it's fixable.

Your team is stretched thin running programs, not campaigns — so email marketing keeps getting pushed to "someday."

Platforms like Constant Contact and Mailchimp are powerful, but nobody on staff has the time to actually learn them well.

Donor and attendee data feels sensitive — especially for a Jewish organization — so it often sits untouched rather than risk mishandling it.

Meanwhile, the people most likely to give again, attend again, or refer someone new are the ones you already know — and aren't talking to.

Your list isn't just contacts. It's revenue that hasn't been asked for yet.

A donor's value isn't what they gave last time — it's what they'll give over the years they stay connected to you. Industry data on donor giving makes the gap clear.

$3,600
Average lifetime value of a one-time donor
$7,300
Average lifetime value of a recurring monthly donor — more than double
~80%
Annual retention for recurring donors, vs. roughly 32% for one-time donors

What One Converted Donor Is Worth Over Time

Based on a recurring gift of $72/month, held steady
Over 3 years
~$2,592
Over 5 years
~$4,320
Over 10 years
~$8,640
Illustrative, based on a $72/month recurring gift and typical retention patterns — actual results vary by organization and donor. Every donor converted from a single gift to a recurring one adds up to a meaningfully larger number than the gift in front of you.

Past Event & Program Attendees Follow the Same Path

They just haven't been asked yet

An attendee doesn't need to be a stranger you're converting from scratch — they've already shown up once. The data above is the donor path they're a step away from joining: re-engage them around what they attended, and a portion naturally becomes your next round of one-time and recurring donors.

We handle every part of re-engaging your list — so it's not one more thing on your plate.

You keep working in whatever system you already use. We do the work around it.

Getting your list organized

We take your donor and attendee data — however messy or scattered it currently is — and get it clean, current, and ready to use.

Handling your data with care

We follow careful data-security practices throughout, understanding the added sensitivity around donor and member information for a Jewish organization.

Finding you the right platform, if you need one

Already on Constant Contact or Mailchimp? We work inside it. Don't have a system yet? We help you choose and set one up.

Planning the campaign

We map out who should hear what, and when — past donors, past attendees, and anyone in between get the message that actually fits them.

Building the content

We write and design every email, using tailored content and clean HTML formatting so it looks sharp on any device.

Testing before it ever goes out

Every campaign is reviewed and tested before it reaches a single inbox.

Proper unsubscribe & compliance handling

Every send follows proper opt-out protocols, so your organization stays compliant and your list stays healthy.

Pressing send — and reporting back

We manage the actual campaign send and show you what happened: opens, clicks, and who re-engaged.

Landing pages, when you need one

Whether the goal is booking time with your donor relations team, promoting a program, or driving a specific ask, we can build a simple landing page to match.

Coming Soon

Text message re-engagement

Text often gets opened faster than email. Once your organization is ready, we can add SMS re-engagement alongside your email campaigns as a more complete outreach package.

Not one blast to everyone. Three targeted tracks, matched to where each person actually is.

A past donor, a past event attendee, and someone who hasn't opened an email in a year all need a different message. We build and manage each track separately, so every send actually fits the person receiving it.

Track A

Donor Re-Engagement & Upgrades

Segmented by where someone is in their giving relationship — not treated as one flat donor list.

  • General stewardship for all donors
  • Giving-level upgrade asks, by tier
  • One-time donor → recurring donor (our top priority — the highest-value shift for most organizations)
  • Recurring donor → higher recurring level
Track B

Past Event & Program Re-Engagement

Triggered when someone attends an event or program, then goes quiet.

  • "You came to X — you might like Y" recommendations
  • Matched to their past interests, not a generic invite
  • Related content (articles, recordings) offered when there's no upcoming event yet
Track C

Lapsed List Re-Engagement

For subscribers who haven't opened or clicked anything in 6–12 months.

  • One genuine, compelling reason to come back
  • A direct, honest "do you still want to hear from us?"
  • Clean suppression of true inactives — protecting your list's health

Built for Jewish organizations.

You have a real list

Past donors, past event or program attendees — people who already know your organization.

You haven't worked it yet

Little to no regular email marketing has gone out to that list, even though the interest is there.

You care about doing it right

You want more revenue and engagement — handled thoughtfully, with your community's trust in mind.

Two market leaders, one focus: getting your list working for you.

JG

Jan

Nonprofit & Community Strategy

A digital marketer with deep roots in the Jewish nonprofit world. Jan has worked with and for Jewish NGOs and community organizations, and understands both the mission-driven pace of nonprofit work and what it takes to get a donor or program audience to actually respond.

PG

Peter

Strategy & Operations

Wall Street macroeconomist, product manager, and strategy consultant. Systems thinker, great writer, and the operator behind the campaigns — building the systems, content, and infrastructure that make donor re-engagement run smoothly.

See what this could look like for your list.

We'll put together a free sample email sequence for your organization — no cost, no obligation. If it's a fit, we'll talk about what running it for real looks like.

Request Your Free Sample Sequence →